The private labeling hype machine has been running hot for a couple of years now.
Just find a product that’s already selling well on Amazon. Then source a generic version from China. Slap a logo on it, and sell it using Amazon FBA. Boom! Riches are yours. Now just rinse and repeat.
But there’s something rotten in this private labeling utopia. Hordes of new sellers seeking their fortunes have descended, and they aren’t getting the easy success all the training courses promised them. Why not?
Well, finding a “perfect product” that will sell like hot cakes is hard. Really hard. Driven by all those online courses and schemes, competition from other sellers has become fierce. On the other side of the equation, buyers are starting to cry foul. Even these fly-by-night “brand names” bring certain expectations of quality and support, and many of them are just not living up to it.
So here’s the Amazon product sourcing strategy that I use. It doesn’t depend on importing, you don’t need to find perfect products, and I’ve made it hard to compete against. For me, it’s been hugely successful.